The Evolution Of The Eyebrow Brings Empowered Trends & Entrepreneurship For Today’s Modern Women

Sitting in first position on your face, eyebrows have defined our beauty and prowess throughout the centuries. The most powerful and alluring personalities in history feature beautiful brows from their positions of influence. Think of the iconic Cleopatra, sultry Elizabeth Taylor, the intensely creative Frida Kahlo, to today’s A-listers Queen Bey, Amandla Stenberg and Emilia Clarke.

Trailblazers in both fashion and personal style, eyebrows have witnessed an evolution of being plucked, thinned, contoured, sculpted, fluffed, threaded, shaped and arched, making the hair-defined eyebrow line the benchmark in creative self-expression. In the 21st Century, the art of the eyebrow remains an evolving modern aesthetic in service of communication and feminine influence. 

Why has eyebrow beautification continued to hold our attention over the eons? They are the facial blueprint of who we are and what we feel. They hold the power to change our face, bringing out our best features and correcting and balancing the imperfections, be it small eyes, a long face or eyes set too far apart. Eyebrow design adds definition and presents a confident look to the world, and no one knows this to better effect than Unaiza Suliman of UniQbrows. 

Top Beautified Brow Trends in 2022 & Beyond

In the business of beauty, award-winning entrepreneur Unaiza brings quick and affordable brow and lash design into the brow revolution mix with a global standard of excellence. Underscoring her expert understanding of the world of aesthetics and somatology, UniQBrow and lash growth serum products enhance her brow empire and, as a master trainer, Unaiza uses her skills to create engaging online courses that can be accessed from anywhere around the world to upskill professionals in the beauty industry. 

Heralding in a new high-browed fashion season, she gives us an inside look at the current trends ahead:

Au Naturel: Put down the tweezers, says Unaiza, simple and minimal brow work is the way to go. “I love a clean, beautiful brow that is simultaneously unstructured and natural. I’ve never been a fan of the overly defined brow and we’re now emerging into an era where priorities are being redefined too. While grooming will always be a priority, this season we’re embracing a more sophisticated yet natural look for your brows and this is an unquestionable winner.”

Art of the Brow: Brow lamination provides a defined look that must be applied by a certified professional, to deliver a perfectly placed brushed up fuller look that lasts for months.  Providing an 

illusion of beautiful fullness while maintaining an “unstructured,” look, this trend mimics a brow “lift,” without the pigment of microblading. As the world of brows keeps evolving, Unaiza has added a UniQBrow eyebrow jam, a slight evolution of the brow gel, to create the laminated effect so complimentary for fuller, thicker looking brows that last throughout the day. 

Bush Baby: Think fluffy brows with no pencilling and minimal maintenance. All you need is a clean, damp spoolie brush run very lightly through your soap; followed by brushing, up, out and down in the direction of your brow growth.

Bring on your Brow Game: Feather brows are in, defined using a spoolie to create definition and to flick the brows out for a lightweight airy look.

Barely There:  Bleached eyebrows make a major statement right now especially on the catwalks and provide a light and versatile look in the fashion scene.

Bro Fix: Eyebrow transplants are here to help increase brow fullness. When yours have all been plucked off, hair taken from the back of the head helps to replace a distinctive brow line.

Classic Cool: In a return to the classic Audrey Hepburn look, the straight brow is back featuring a minimal arch and a straighter brow tail.

Slay them with Play: Coloured brows are fun and add a feel of play to the day. Simply add a pop of colour with your makeup and match the glamour of your outfit.

Skinny 90’s: The sleek eyebrow is seeing a comeback featuring a low arch and slimline look for formal sophistication.

How will you define your brow look this season and what do your brows say about you? 

Uplevel Yourself in the Business of Beauty

Unaiza is not only passionate about brow beauty, but she is also intent on empowering other women as she continues building and expanding her UniQBrow business brand through training and inspiring women with no prior beauty or business experience through her distinctive franchise opportunity. 

I want to see other women grow beyond what they thought possible. My franchise opportunity lowers the barrier to entry for women, allowing them to either establish their own business, or expand their service offering, with minimal capital outlay, unlike any other franchising opportunity in the beauty industry.”

Designed for select women who might never have laid a finger on a brow, Uniq Brow is serious about cultivating exceptional craftsmanship with a focus on speciality, allowing new Brow Queens a franchising opportunity in the beauty industry. “It’s about giving someone a chance…a chance to start and then a chance to build and grow from strength to strength. This is what I want to see,” says Unaiza, “an empowered army of women standing strong in who they are.”